Website and Marketing

Custom online store design for Canadian brand

As AI continues to reshape the way we engage customers and build products, marketers and product managers are being called to adopt new technologies with measurable outcomes and sustainable investment strategies. The conversation is no longer just about which tools to use but also how to budget for them effectively.

Strategic AI Budgeting: A Roadmap for Marketers and Product Managers

As AI continues to reshape the way we engage customers and build products, marketers and product managers are being called to adopt new technologies with measurable outcomes and sustainable investment strategies. The conversation is no longer just about which tools to use but also how to budget for them effectively.

Developing Web Software with SR&ED in Mind: How BrainyYack Maximizes Innovation and Tax Incentives

Insights Developing Web Software with SR&ED in Mind How BrainyYack Maximizes Innovation and Tax Incentives In today’s digital landscape, businesses require cutting-edge web solutions that not only meet their operational needs but also drive innovation. At BrainyYack, we specialize in web development with a strong focus on the Scientific Research & Experimental Development (SR&ED) Tax […]

AI tools for your workforce

Insights Why 58% of Organizations Are Turning to Generative AI to Cut Costs How BrainyYack Uses AI to Work Smarter for Our Clients At BrainyYack, we are always looking for ways to improve efficiency, optimize workflows, and deliver even better results for our clients. AI is transforming how businesses operate, and we’ve embraced it fully—leveraging […]

Stop Losing Data and Study your GA4 UTM

Insights How to Optimize UTM Tracking in GA4 for Accurate Marketing Attribution UTM tracking parameters are a critical tool for understanding where your traffic comes from and measuring the success of your marketing campaigns. By appending these small but powerful tags to URLs, you can gain deeper insights into how different channels, campaigns, and content […]

Strategic Managed Services

Insights Strategic Managed Services Digital solutions are at the forefront, revolutionizing the way we work today Our strategic managed services for operations open the door to a fresh realm of performance enhancement, fostering a culture of reinvention. This encompasses the infusion of new talents and expertise, the adoption of innovative work methods, and the attainment […]

Digital Manufacturing Solutions

Insights Modern Manufacturing Digital solutions are at the forefront, revolutionizing the way we work today In the realm of modern manufacturing, digital solutions are at the forefront, revolutionizing the way we create products, deliver services, manage supply chains, and optimize various facets of the manufacturing industry. Digital manufacturing stands as a powerful bridge, seamlessly connecting […]

How NetSuite ERP integration works and benefits your business.

Insights Modern Manufacturing Digital solutions are at the forefront, revolutionizing the way we work today In this blog post, we will discuss how NetSuite ERP integration works and the benefits it can provide for your business. Enterprise Resource Planning (ERP) systems are essential tools for businesses of all sizes. They help companies manage critical business […]

Migration of GA3 to GA4

Google Analytics 4 (GA4) Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It offers several benefits over the older version, Universal Analytics (UA). One reason a website might want to upgrade to GA4 is that it provides more accurate and granular data. For example, GA4 allows you to track individual […]

What to expect during a NetSuite ERP implementation

Insights What to expect from your next ERP Project Digital solutions are at the forefront, revolutionizing the way we work today NetSuite is a cloud-based Enterprise Resource Planning (ERP) software that provides businesses with a comprehensive suite of tools to manage key business functions such as finance, inventory management, supply chain management, and more. NetSuite […]