Discovery

Every creative journey begins with our team deeply understanding your business, brand, and vision. This initial discovery phase is crucial for laying the foundation of our strategy and design efforts.

This initial discovery phase is crucial for laying the foundation of our strategy and design efforts.

Strategy

We analyze your top competitors to understand their marketing strategies and identify industry-specific design trends. This research allows us to craft a design that resonates with your audience and sets you apart. In this process, we also focus on site mapping and wireframing, which are crucial for organizing your website's structure and visualizing the layout. Additionally, it helps us implement on-site search engine optimization (SEO) strategies, ensuring your website is optimized and ready to compete from the start.

Creative Design

At this stage, our design strategy materializes into detailed concepts. We review these with stakeholders, ensuring alignment with your vision. After feedback, we expand the design system across the wireframes from the Strategy phase. Using a prototyping tool, we bring layouts to life in desktop and mobile views, providing a real-world experience for informed decision-making.

Website Development

Once everyone is on board and the conceptual artwork is approved, we move forward with building and testing the project.

Website Design: In the development phase, we create a fully functional version of the design, allowing stakeholders to experience and refine the website. We host it on our private development server, giving you the opportunity to interact with the working prototype. This phase is crucial for conducting final testing and addressing any bugs before launching the new website design to your audience.

Launch

We migrate the new website to the production server and conduct thorough multi-platform user testing. Our quality assurance process ensures that any issues are addressed before launching your new website design to the public. After the website goes live, we also perform regression testing to ensure that all functionalities work seamlessly and that any changes do not introduce new issues.

Support & Grow

At BrainyYack, we know that a design project isn't finished after launch. We setup data and tracking for your new website and any other MarTech tools to help you with data capture.

For a 30 day period, we monitor it, and the data we collect helps us understand visitor engagement and website performance.

After your site is deployed, we monitor performance through the first 60-days with powerful web tools to continuous test and audit the site. The data we collect help us understand how visitors are engaging with the new web design and how the site is performing in organic search so that we can ensure it’s reaching its full potential.