When Keilhauer set out to redesign their website, their vision extended far beyond aesthetics. They wanted a platform that not only showcased their sophisticated product offerings but also empowered new users to explore with ease. In parallel, the internal sales team needed integrated tools to efficiently build pricing quotes and manage configurations.
To compete — and lead — on a global scale, this forward-thinking furniture manufacturer pushed creative and technical boundaries. The result is a seamless digital experience that reflects Keilhauer’s commitment to innovation, excellence, and continuous growth.
Their existing website did not provide a cohesive or intuitive way for sales team, CRM, and end-users to explore product offerings, leading to missed opportunities for engagement and inspiration.
The sales team lacked an integrated tool to easily configure products, generate pricing quotes in real time and respond to client inquiries which slowed down deal velocity and increased the risk of errors
Keilhauer needed a platform that could visually and technically reflect their design leadership and innovation — one that would position them competitively on the global stage and support multilingual or regional requirements.
We began by diving deep into Keilhauer’s workflows, customer profiles, and sales tools. From there, our team crafted a digital strategy that would bring together: A bold, editorial-inspired UI to showcase products, ideas, and sustainability stories. Custom-configurator logic that simplifies complex quoting processes.Integrated sales tools that sync with internal systems, reducing manual work and human error. Our agile design and development process allowed for constant iteration and stakeholder input, ensuring the final product met Keilhauer’s high standards inside and out.
Brainyyack designed and developed a striking new website using WordPress, tailored to showcase the client’s sophisticated product offerings and design philosophy. The platform was built with flexibility in mind, allowing for easy content updates, mobile responsiveness, and a rich user experience. This redesign elevated the brand’s digital presence and made it easier for users to explore collections, browse by category, and engage with content globally.
To support real-time quoting and streamline product configurations, Brainyyack integrated the WordPress front end with the client’s existing Infor system. This connection enabled dynamic product data synchronization and accurate pricing logic, allowing the sales team to build and deliver quotes quickly. The integration eliminated manual data entry, reduced errors, and ensured a seamless transition between marketing and operational systems.
Leveraging the power of WordPress and Infor, Brainyyack restructured internal workflows to centralize access to key tools and information. Sales and support teams could now work from a unified system, with automated updates and synchronized data across departments. This optimization improved communication, increased productivity, and empowered the team to respond to client needs with greater speed and accuracy.
Through a bold, visually-driven website redesign using WordPress, Brainyyack helped Keilhauer bring their design philosophy to life online. The new site enabled users—from architects to clients—to easily navigate product offerings, explore configurations, and engage with the brand in a more immersive way. This elevated Keilhauer’s global presence and positioned them as a leader in design innovation.
By integrating the website with Infor, Brainyyack streamlined the internal sales workflow. Real-time product data, pricing, and configuration tools empowered the sales team to build accurate quotes faster and more efficiently. This eliminated manual steps, reduced errors, and created a seamless bridge between marketing, sales, and operations—fueling growth at scale.
BrainyYack is a digital agency based in Toronto since 2006. Our heritage is built upon over 100 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
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