Google Analytics

Why do I need any of this?

The way tracking was done earlier is rapidly changing, and all of the updates mentioned in this document are about proofing your existing data and upgrading to a newer and more efficient infrastructure.

What is GA4 and why do I need it?

GA4 refers to Google Analytics 4, which is the latest version of Google’s web analytics platform. It offers advanced tracking and analysis capabilities to help businesses and website owners understand user behaviour, measure website performance, and make data-driven decisions.

GA4 Migration

  • Customer Journey Audit and Report Finalization
  • Lays down a list of reports you will get when we setup the GA4
  • You get an audit report that checks your existing tracking setup identifies gaps in the setup if any
  • Implementing GA4 Migration with Best Practices
  • Final GA4 setup with all events and KPIs being tracked
  • 7 days turn around once all login data is recieved

UA Data Backup

  • Creating Lifetime Backup on our Data Warehouse
  • The data will be saved on our data warehouse to ensure that your data is backed up
  • Visualizing UA Data on Data Studio
  • A client facing UA data studio dashboard that gives all the reports available in UA
  • 9 days turn around once all login data is received

GA4 Visualization Dashboard

  • Finalizing Report Wireframe
  • A wireframe of the final report you get after the visualization is complete
  • Data Studio Creation
  • Data studio dashboard that refreshes everyday and has all the applicable data from GA4
  • 7 days turn around once all login data is received
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