The client, a peptide-based supplement company, was operating in a highly regulated space, where consumer trust and compliance are critical. However, their existing brand lacked credibility and failed to resonate with its target audience of educated, health-conscious buyers. Visually outdated and disconnected from modern e-commerce expectations, the brand struggled to convert visitors into loyal customers.
Additionally, their digital infrastructure was fragmented the online store wasn’t integrated with essential business systems like CRM, email marketing, or fulfillment, leading to inefficiencies and poor user experience.
In a highly regulated industry like peptides, there are strict guidelines around health claims, ingredient transparency, and packaging disclosures. Crafting a brand identity that was visually compelling while still remaining compliant with legal and industry standards would have required constant collaboration between creative, legal, and product teams. Creative storytelling had to be thoughtful and nuanced clear enough to build trust, but cautious enough to avoid overstepping compliance boundaries.
Moving from packaging and visual identity into a fully immersive e-commerce experience is never a 1:1 translation. The challenge was to ensure brand consistency across physical and digital touchpoints — where colors, typography, tone, and imagery had to resonate equally well on printed product labels as they did on digital interfaces. Building a UX/UI system that could scale with the brand while maintaining this cohesion required strategic design thinking and technical foresight.
Peptides are not everyday consumer products. One of the key challenges was educating a non-expert audience without overwhelming them with scientific jargon. The messaging overhaul had to strike the right balance between approachability and credibility, which is especially difficult in health-related markets. Refining the brand voice to be clear, concise, and authoritative — while still feeling warm and human — was a significant strategic hurdle.
We began by immersing ourselves in the complexities of the peptide industry navigating compliance requirements, outdated visuals, and a brand that wasn’t connecting with its intended audience. From there, we mapped out a strategy to evolve the brand and build a seamless e-commerce experience designed for trust, clarity, and conversion.
clean, clinically inspired brand identity that builds credibility in a tightly regulated space.
Packaging and visual systems that translate effortlessly from physical product to digital storytelling.
A modern WooCommerce-powered website built on WordPress with full integration into CRM, Mailchimp, and ShipStation, creating a connected experience from product discovery to doorstep delivery.
Throughout, our iterative process combined brand insight, UX strategy, and technical precision resulting in an e-commerce platform that reflects the science behind the product and the sophistication of today’s shopper.
We reimagined the brand identity with a sleek, modern aesthetic that aligns with scientific credibility and wellness sophistication. This included a complete redesign of product packaging, logo, color palettes, and visual storytelling elements that would translate both digitally and physically.
A user-centric WordPress-based storefront was created with conversion-focused UX design, responsive layouts, and engaging product detail pages that educate users on peptides while simplifying the path to purchase.
We reframed the brand voice to speak directly to the desired audience — informed, health-focused individuals seeking advanced supplements — thereby increasing trust and clarity.
Rebranding Isn’t Just Visual It’s Strategic
A successful transformation starts by aligning visual identity, tone of voice, and product presentation with audience expectations and market trust factors.
Tech Integration is Essential for Growth
Marrying e-commerce with CRM, email, and fulfillment tools created a frictionless ecosystem that scales efficiently.
Design Must Follow Data
Every decision — from packaging to layout — was rooted in how today’s users shop, search, and build trust in regulated product spaces.
We started by reshaping the brand from the inside out. The original identity lacked the authority and appeal needed to compete in a highly regulated wellness space. Our goal was to build a brand that felt credible, elevated, and aligned with the scientific integrity of the product. Through a series of collaborative workshops and visual audits, we developed a refined identity system including a new logo, color palette, typography, and visual language that communicates clarity, trust, and modern sophistication. Packaging was reimagined to reflect this shift, ensuring consistency across physical and digital touchpoints. The result is a brand that feels both clinical and contemporary built to stand out on the shelf and scale across digital channels.
With a newly defined brand in place, we turned our focus to user experience. Given the complexity of the product category, it was essential that the site be intuitive, informative, and built around how customers research and shop for wellness products. We began with wireframing mapping out every key page type to establish a clear information hierarchy and define user flows. From product discovery to checkout, each interaction was intentionally designed to reduce friction, highlight essential information, and guide users with confidence. Our UX process emphasized collaboration and iteration. Early prototypes gave stakeholders the ability to visualize the customer journey and provide feedback in real time. The final experience delivers clarity, trust, and usability all within a system flexible enough to grow with the business.
Prior to launch, we ran a comprehensive QA and optimization phase to ensure every part of the site performed flawlessly. We stress-tested performance across all page types optimizing load times, responsiveness, and mobile behavior to ensure a smooth, high-speed experience for users and a strong foundation for SEO. Interactive components, e-commerce flows, and third-party integrations were rigorously tested, including cross-browser and device compatibility. Nothing went live until it was proven to work seamlessly. Alongside technical testing, we provided hands-on CMS training for the client’s team. From product uploads to content editing, we equipped them with the tools and know-how to manage the site day-to-day with confidence. Our approach emphasized autonomy empowering the team to evolve the digital experience without needing ongoing development support. Throughout, we stayed closely aligned with stakeholders, gathering feedback in real time and making refinements that ensured the final launch met both functional requirements and brand expectations.
BrainyYack is a digital agency based in Toronto since 2006. Our heritage is built upon over 100 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
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