Deloitte

Project Overview

Deloitte, founded in 1845, is a global leader in professional services, offering a comprehensive range of audit, consulting, tax, and advisory solutions. Deloitte collaborates with top industry experts to drive success and transformation in modern business environments.

Web Design Services

Microsite Development

UX (User Experience) Design

Informative Architecture

Accessibility Compliance

Platform

Responsive Web Development

Custom Development

Custom Animation

Project Overview

Crafting a custom microsite design for Deloitte was a unique challenge, given the need to create a compelling and interactive experience that catered to a diverse audience. Often, the essence of such projects lies in seamlessly blending advanced technology with strategic content to engage users and drive success. This project was no exception, as we aimed to highlight Deloitte’s engineering prowess and service offerings through an innovative digital platform.

Our web design agency collaborated closely with Deloitte to develop a deep understanding of their target audience and objectives. The goal was to create an interactive microsite that would not only showcase Deloitte’s services but also highlight their engineering advantage in a visually appealing and engaging manner. This required our team to leverage our extensive experience in developing custom digital solutions for this top-tier brand.

Key Features of the Microsite:

Advanced Animations and Interactive Elements:
- Animated SVGs: We employed animated Scalable Vector Graphics (SVGs) to infuse the microsite with dynamic visuals. These animations were designed to captivate users and effectively communicate complex information in an accessible and attractive format.
- JavaScript Enhancements: By integrating JavaScript, we added layers of interactivity, making the microsite more engaging. Features such as interactive infographics, dynamic charts, and responsive timelines provided a rich, immersive experience for users.
Seamless Integration with Adobe Experience Manager (AEM):
- Efficient Content Management: Utilizing Adobe Experience Manager, we ensured that the microsite’s content could be easily managed and updated. This facilitated timely updates and maintained the relevance of the information presented.
- Personalized User Experience: AEM’s robust personalization capabilities allowed us to deliver tailored content to various user segments, enhancing the overall engagement by addressing specific needs and interests.
User-Centric Design and Responsiveness:
- Responsive Design: Ensuring a seamless experience across all devices was paramount. The microsite was meticulously designed to be fully responsive, providing an optimal viewing experience on desktops, tablets, and smartphones.
- Intuitive Navigation: A clear and intuitive navigation structure was implemented to help users effortlessly find the information they sought. Strategic call-to-action buttons and a streamlined user journey guided users through the microsite effectively.
Engaging Content and Visual Storytelling:
- Multimedia Integration: The microsite featured a blend of multimedia content, including videos, infographics, and case studies, to vividly convey Deloitte’s value propositions and success stories.
- Compelling Visuals: Through carefully crafted visual storytelling, we showcased Deloitte’s engineering capabilities and the tangible benefits of their services. This approach not only engaged users but also reinforced Deloitte’s brand message.
Performance Monitoring and Optimization:
- Analytics Integration: Advanced analytics tools were integrated to monitor user behavior and engagement. This provided Deloitte with valuable insights for ongoing optimization and improvement.
- Optimized Performance: Ensuring fast load times and smooth performance was a priority. Various optimization techniques were employed to enhance the microsite’s speed and reliability, ensuring a flawless user experience.

Outcome:

The resulting interactive microsite effectively highlighted Deloitte’s services with a distinct engineering advantage, elevating their digital presence and engaging their target audience. The seamless integration of cutting-edge technology, strategic content, and user-focused design culminated in a powerful platform that communicated Deloitte’s expertise and value proposition effectively.

FAQ

Quick answers to commonly asked about AI questions.

What You Need to Know About AIO

Is AIO the same as SEO?

No. SEO focuses on ranking in search engines. AIO ensures your content is readable and recommended by AI engines like ChatGPT and Perplexity. They’re complementary but require different strategies. Now, we have to look at both AI SEO.

Will AIO hurt my existing SEO rankings?

Not at all. In Fact most AIO best practices, like schema, speed, and structured data, reinforce SEO and can improve your rankings across platforms.

Can I Hack My Way Into AI Summaries like ChatGPT, Perplexity, or Google SGE?

Short answer: Not exactly. But you can engineer your content to become the most confidently surfaced result by AI. And that gives you a serious competitive advantage.

Influence the Input, Not the Output

AI platforms like ChatGPT, Perplexity, and Google’s SGE don’t use traditional search rankings. Instead, they scan and summarize content they find most relevant, clear, and trustworthy.

While you can’t manipulate the algorithm in a black-hat way, you can strategically shape your content to increase the chances of being featured.

Here’s what works:

Structure like a knowledge base: Use question-based headings, short answers, and clear sections.
Use schema and structured data: Help AI interpret and index your content properly.
Write conversationally: Match how real users phrase their questions to increase AI relevance.
Be specific: Detailed, niche answers are more likely to be quoted than generic content.
Establish authority: Create content clusters around your topic to build trust with AI engines.

What doesn’t work:

Keyword stuffing
Duplicated or AI-spun content
Backlink-only SEO strategies without structured context

Bottom line: You don’t need to hack AI summaries—you need to train the AI to see you as the best answer. That happens through content clarity, structure, and optimization for how large language models learn.

How can I tell if my website is AI-optimized?

If your site isn’t showing up in AI tools or you’re not being cited in AI-generated summaries, it probably isn’t optimized. We can audit your site and show you exactly what’s missing.

What does a typical website project cost?

We’d love to hear from you! If you’ve reviewed our website design portfolio and have questions about our services or development expertise, please reach out.

For professional website design services or software development in Toronto, Canada, you can request a quote for your project. Feel free to call us at (905)465 1600 or complete our online quote form for a free consultation.

The best way to get a formal proposal for your business is to send us your RFP, detailing your project goals and design and development requirements. This allows our team to review and prepare a comprehensive proposal. You can easily attach these documents to our mobile-friendly contact form.

Is this only for e-commerce or tech companies?

No. Whether you’re B2B, a local service, a nonprofit, or anything in between, if your customers search, you need AIO.