As a reputable furniture manufacturer with a successful track record spanning over 25 years, the company has encountered growing competition from both North American and foreign furniture manufacturers in recent years. In order to stay competitive, we had to proactively assess the existing systems and workflows, seeking opportunities for improvement. This marked the beginning of our digital transformation journey.
Step 1: Upgrading IT Infrastructure
The first step was to upgrade the company’s IT infrastructure. The old systems were slow and not integrated, making it difficult to share information across different departments. The company invested in new software and hardware, including an ERP system that could integrate different departments and automate processes.
Step 2: Implementing Digital Design and Manufacturing
The next step was to implement digital design and manufacturing processes. The company invested in 3D modeling software, which allowed designers to create virtual prototypes of furniture products. This allowed the company to reduce the time and cost of physical prototyping, as well as improve the accuracy of designs.
The company also invested in new machines, which allowed for precise and efficient cutting and shaping of furniture components. This reduced waste and improved production times.
Step 3: Automating Order Fulfillment
To improve order fulfillment, the company implemented an automated system for tracking and managing orders. This allowed for real-time tracking of orders, reducing the likelihood of errors or delays. The company also implemented a system for automated inventory management, which helped to reduce overstocking and understocking of products.
Step 4: Enhancing Customer Experience
To enhance the customer experience, the company implemented a digital quoting system, allowing dealers and customer service to browse and configure furniture products online. The company also implemented a digital marketing strategy, including social media and email marketing, to reach new customers and engage with existing ones.
The digital transformation of this furniture manufacturing company had several positive results. The company’s IT infrastructure was modernized and integrated, allowing for improved communication and information sharing across departments. The implementation of digital design and manufacturing processes resulted in more accurate designs and reduced production times. The automation of order fulfillment and inventory management reduced errors and delays, improving customer satisfaction. Finally, the digital storefront and marketing strategy improved the company’s online presence and customer engagement, resulting in increased sales.
Digital transformation has allowed them to remain competitive in an increasingly digital landscape. The company’s investment in IT infrastructure, digital design and manufacturing, order fulfillment automation, and digital marketing has resulted in improved efficiency, reduced costs, and increased customer satisfaction. By embracing digital transformation, it has secured its position in the furniture manufacturing industry.