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Case Study:
Autotrader

Industry: Automotive

Autotrader is an online forum which functions as an online marketplace for car purchasers and sellers. It aggregates new, used, and certified second-hand cars from dealers and private sellers.

Goals

BrainyYack is proud to have partnered with AutoTrader on several projects that have helped them reach business goals and improve business operations.

Autotrader asked us to update their manual and time-consuming process to help improve efficiency when interacting with their dealer network.

They also asked BrainyYack to rebrand their careers system to make the user interface integrate with their corporate branding and corporate site.

Finally, Autotrader wanted to create a website that generates leads and creates marketing opportunities in order to give them a platform to establish themselves as experts in the industry.

Solution

BrainyYack established a software team to build AutoTrader’s Dealer Portal. The Dealer Portal is a comprehensive WordPress CMS designed to meet the growing needs of their dealers and partners. The new system helps business partners such as dealerships and sales representatives meet their sales goals. We converted their old manual service into a streamlined service that saves time and money. In addition, we created a calculator tool for dealers to easily calculate their profits.

You can browse this platform at https://go.trader.ca

BrainyYack used an existing API to integrate AutoTrader’s recruitment software with a new Content Management System. This provides a seamless brand experience for all of those who are interested in working for AutoTrader and also allows to AutoTrader to find ideal candidates while keeping their branding at the forefront.

You can browse this platform at http://careers.trader.ca

BrainyYack also developed a marketing portal for AutoTrader to meet their marketing, promotional, and business goals. Trader Carology Insights is a WordPress Blog that creates marketing opportunities and offers AutoTrader a platform to establish themselves as experts in the industry.

Mainly for car dealers, it contains facts and information and helps dealers make educated guesses on industry trends and on what technology will change the way the automotive industry functions .

You can browse this platform at http://careers.trader.ca

Services & Technologies Used

Agile Project
Management

Full-Development
Team

Ongoing Product
Support

Multiple API
Integrations

Quality
Assurance

WordPress

HTML

CSS

PHP