What is a landing page and why do we need it?

A landing page is a page designed and developed to help your company bring attention to a product or service, it’s a place where a web user will end up after clicking a link in a social media, a banner ad, or on a different web page.

Design of a Landing Page

A Landing page is normally made up of an image and a headline with or without a subheadline and sometimes with a form drawing a users attention to fill out the form to generate a lead.

Below the page fold or as a user would scroll down the page we have additional opportunities to educate the user on a topic, such as bullet points, key takeaways, and maybe logos of brands that the business has already partnered with.

ROI of Landing Pages

To make your landing page even more successful you may want to consider adding interactive content elements to a typical landing page increasing your success rate of a stronger experience for your users.

In summary, your landing pages are a great way for additional engagement opportunities with your end users.